In this episode of Coffees & Content, we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right.

We’re welcoming back Amy Dickinson, founder of The Social Summit, to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with a growing waitlist and serious momentum.

This isn’t a conversation about fluffy event tips. It’s an honest look at what actually drives results.

Inside this episode:

• The difference between version one and version two of the Social Summit - and what Amy’s taking into round three
• How to market and monetize events before you have social proof
• A smarter approach to brand partnerships and what “mutual value” really means
• What most people get wrong about profit, sponsorships, and marketing events
• Why organic strategy, creator reach, and community building outperformed paid ads
• Real talk on burnout, boundaries, and protecting your energy before, during, and after an event

If you’ve ever wondered what it really takes to grow an event (or if you’re dreaming of turning your idea into something tangible) this episode will help you think (and plan) more strategically.

We also share a few creative strategies we’ve both used to build our brands through partnerships and presence - not pressure.

Resources & mentions:

• Follow @thesocialsummit on Instagram
• Check out our event sponsor & strategy kits at thesocialcollective.co.nz
  
  
• Stay tuned for the Coffees & Content merch line + our new “Conversation Cards” dropping in 2025

Next Event Alert:
🗓️ The next Social Summit is happening on (NEW DATE) 23rd April
Follow @thesocialsummit for ticket updates, speaker reveals, and partnership opps.

If today’s episode resonated, let us know - or share it with a founder friend who’s scaling with soul.

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