BONUS: The Starbucks Example
Update: 2022-12-09
Description
A snippet from my time on Chuck Allen's Cool Change Podcast that gives you a glimpse of the story that started it all (in terms of the book, Think Like a Brand, Not a Bank).
For the full episode, click here.
If you would rather read the intro, I put a copy of it on our website www.thinklikeabrandbook.com
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