The Derik Episode: Start Simple And See Where It Takes You
Update: 2022-10-17
Description
Excited to spend a few minutes with the trailblazing CMO of Autobooks, Derik Sutton.
Derik is a Board Member at the Association for Financial Technology (AFT) as well as an award-winning marketer and sought after speaker.
In this episode:
- The importance of one-liners
- Jobs to be done thinking
- The unenviable life of rock stars
- "Start simple and see where it takes you"
For more on Derik: click here
For more on the book, Think Like a Brand, Not a Bank: click here
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