Balancing Heritage and Digital Transformation
Update: 2025-09-23
Description
How does a 200-year-old porcelain icon stay relevant in the digital age?
Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by:
- Building a strong digital presence and expanding globally
- Driving innovation in factories and design while preserving craftsmanship
- Using technology to empower people, not replace them
- Creating seamless omnichannel customer experiences online and in-store
From heritage storytelling to AI-driven tools, Vista Alegre proves that tradition and innovation can thrive together.
Join the conversation with our global retail community at www.globalretailleaders.com
Alex Baker interviews, Vista Alegre’s Chief Digital Officer, Carla Graça, shares how the brand is blending rich heritage with bold digital transformation by:
- Building a strong digital presence and expanding globally
- Driving innovation in factories and design while preserving craftsmanship
- Using technology to empower people, not replace them
- Creating seamless omnichannel customer experiences online and in-store
From heritage storytelling to AI-driven tools, Vista Alegre proves that tradition and innovation can thrive together.
Join the conversation with our global retail community at www.globalretailleaders.com
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