Balancing Internal Teams and Agency Partners in Higher-Ed Marketing
Description
Guest: Dr. Evan Kropp, Executive Director of Distance Education, University of Florida đ
Topic: In-House vs. Outsourced Marketing â Finding Your Higher-Ed Sweet Spot
When should you keep marketing work in-house â and when does it make sense to outsource?
In this episode, Dr. Evan Kropp shares his eight-factor framework to help higher ed marketing teams decide where to invest their time, talent, and budget.
Youâll hear:
- Why thereâs no universal playbook â and how to adapt decisions to your institutionâs structure and goals
- The true cost of internal hires vs. agency work (spoiler: salary is just the start)
- How to balance control vs. expertise without stepping on toes
- Why brand consistency can sometimes backfire
- How to partner with agencies while protecting student data and your institutional voice
- A practical approach to retaining and developing marketing talent in higher ed
Dr. Kropp also talks about leadership, culture, and the long game of developing future marketers â what he calls âsending the elevator back down.â
đ§ Listen to the full episode for an honest look at what it takes to scale marketing impact without burning out your internal team.
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