Building Campus Pride Through Visual Storytelling - A Conversation with Luis Landeros
Description
What does it look like when a creative director is also a former student?
Luis Landeros brings that full-circle perspective to his work at Arizona Western College, and it shows.
We talked about:
- Why stock photos kill authenticity and how real images connect better with community
- How one unplanned photo shoot turned into a national Paragon Award
- The power of being a real-world practitioner in the classroom (Luis also teaches design)
- Building creative confidence by failing fast and doing the work anyway
- How AWC’s team builds momentum by sharing feedback, wins, and work in progress
He also dropped this quote that stuck with me:
“Creativity is not taught. It’s provoked.”
Luis is the kind of creator who steps up, even when it’s uncomfortable.
If you work in higher ed marketing, especially at a small or scrappy institution, this conversation is worth your time.
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#HigherEdMarketing #EducationMarketingLeader #NCMPR #CommunityColleges #AuthenticContent #CreativeLeadership #VisualStorytelling
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