Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom
Update: 2025-02-05
Description
This week, we’re joined by Johanna Andrén, Head of Marketing at Tre, to explore what it takes to build a strong, differentiated brand in the competitive telecom industry.
We discuss:
- How brands can stand out in a crowded market
- The importance of defining your brand’s “star”
- Why looking beyond your own industry can fuel innovation
Johanna also shares her approach to fostering a culture of experimentation, making quick decisions, and learning from failure—key ingredients for staying ahead in today’s fast-moving landscape.
Plus, we take a deep dive into Tre’s major investment in 3Arena and why Johanna sees it as a powerful strategy for both customer connection and internal pride. And don’t miss her insights on why every marketing strategy should balance structured planning with bold, unexpected wild cards.
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