From Freezers to Feeds: How Findus Keeps a Heritage Brand Fresh
Update: 2025-11-05
Description
Findus has been part of dinner tables across Europe for decades — a true heritage brand loved for its convenience and quality. But staying relevant in a fast-moving, attention-hungry world? That’s a whole different challenge.
In this episode, we sit down with Anna Knutsson, Head of Media at Nomad Foods Nordics, to explore how one of Europe’s most iconic FMCG brands continues to evolve, balancing consistency with creativity, and tradition with transformation.
Tune in to learn:
- How to build cultural relevance without losing brand heritage
- Why “occasion-first” thinking is reshaping FMCG marketing
- The role of creators in turning everyday meals into meaningful moments
A conversation about brand evolution, trust, and the power of creators to breathe new life into even the most established brands.
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