More Than a Trend: How Sport and Wellness Became Culture
Update: 2025-11-12
Description
From marathons to mindfulness, sport has evolved from a niche interest into a global lifestyle movement, shaping how we live, spend, and connect.
And while sports brands may lead the way, this isn’t just their game anymore. The opportunities now extend to everyone - from food and fashion to tech, beauty, and lifestyle.
In this episode, we unpack the biggest Sport & Wellness Trends for 2026, based on Cure Media’s latest trend report - from the wellness era and our obsession with sleep scores, to the power of social fitness and the rise of racing.
Tune in to learn:
- The key shifts redefining sport and wellness culture in 2026
- How any brand can show up authentically in this movement
- Why connecting social media with offline experiences turns audiences into participants
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