Creator POV: How to Build a Brand That Lasts
Update: 2025-11-19
Description
This week on Influencer Marketing Talks, we’re joined by Louise Lundberg - a creator and digital strategist who brings a rare dual perspective to the industry. She works with global brands daily, while building her own audience across Instagram and Substack, giving her a front-row view of how the creator economy is evolving in real time.
In this episode, we dive into:
- How to build a creator brand with longevity, from niche vs. core to content that actually sticks.
- What separates great creator–brand partnerships from transactional ones, and why creators need to be included earlier in the process.
- The shifts shaping the creator landscape - from AI to new expectations on authenticity and expertise.
Whether you're a marketer or a creator, this episode is packed with insights you can apply right away.
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