Barbering Success: Social Media Strategies, Challenges, and Entrepreneurial Insights
Description
Welcome to an inspiring conversation with Lillian Dalen, a talented barber who shares her compelling journey from aspiring women's hairstylist to a leader in the barbering industry. Raised in a male-dominated environment, Lily's move from Nevada to Utah to pursue a comprehensive cosmetology license unlocked her passion for barbering, despite the challenges faced as a woman in a predominantly male field. She reveals how the traditional role of barbershops as community hubs allowed her to create meaningful connections with her clients, blending the art of haircutting with genuine camaraderie.
Discover the transformative power of social media in Lily's business success. Thanks to her innovative strategies and authentic online presence, Lily transitioned from sporadic walk-ins to a consistently busy schedule. With over 32,000 profile views in a single month, her Instagram has become a powerful tool for showcasing her skills and building a personal brand that attracts clients far and wide. You'll learn valuable insights into using social media effectively, maintaining client relationships, and ensuring steady business growth through digital platforms.
As we explore Lily's entrepreneurial journey, we touch on her balance of business, life, and faith while hearing heartwarming tales of family support. Mondays are dedicated to business tasks, and inspiration from her barbershop dog, Texas, has led to the launch of a new beard oil company. The episode wraps with laughter over humorous barbering anecdotes and reflections on the supportive dynamic between Lily and her clients. Join us for an engaging and heartwarming glimpse into the life of a female barber who has not only mastered her craft but also cultivates an inclusive and supportive space for those she serves.
[00:00:00 ] Intro and welcome.
[00:10:28 ] Female Barbering Challenges and Successes.
[00:15:30 ] Female Barbering and Client Relationships.
[00:27:15 ] Social Media Branding and Client Success.
[00:36:39 ] Entrepreneurial Rituals and Challenges.
[00:44:05 ] Entrepreneurial Tribulations and Support.
[00:50:55 ] Gender Dynamics in Barbering Industry.
[01:01:29 ] Barbering Industry Social Media Presence.





















