AI and PLG are two of the most transformative forces in SaaS today and when combined, they can multiply growth faster than any traditional go-to-market model.

In this episode, Wes Bush sits down with Aakash Gupta, one of the leading voices in product and growth (and the creator of the largest newsletter in the space with 200,000+ subscribers), to explore how AI is revolutionizing every layer of product-led growth - from activation and onboarding to pricing and expansion.

They break down exactly how top SaaS companies are using AI to reduce time-to-value by 10x, build smarter pricing models, and even automate their internal processes using agents like Claude, NotebookLM, and Relay.

Whether you’re a founder, product manager, or growth operator, this episode is packed with real use cases, tools, and frameworks that will help you stay ahead of the curve in the AI + PLG era.

Key Highlights

02:15 – Top LLMs for product and growth teams

05:07 – Why every PLG practitioner should create a “copilot” inside Claude

07:29 – How AI projects can act as your chief of staff or people ops assistant

11:46 – Building AI executive assistants that replace (or supercharge) your EA

14:26 – Why marketers need to rethink their jobs in the age of AI automation

26:47 – The 10x practitioner mindset: how to become exponentially more effective

27:35 – AI-driven activation: how to reduce time-to-value by 90%

28:56 – Using AI evals and profiling questions to personalize onboarding

31:22 – Rethinking SaaS pricing for AI products

36:01 – How to design sustainable AI free tiers and reverse trials

41:08 – AI-assisted expansion and PQLs

Resources

🚀 Follow Aakash on LinkedIn - https://www.linkedin.com/in/aagupta/

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