This is the second of three podcasts focusing on the practical side of Sales 2.0. In this interview, Jeff Weinberger, in charge of marketing for sales solutions at WebEx, talks with Stu Schmidt, VP of Solutions at WebEx. Stu has 25 years of experience in the tech industry, including 10 years developing sales methodologies for companies of all sizes, and he developed the innovative sales process at WebEx.

With so much talk about Sales 2.0, it’s easy to think about it in terms of technology. This series of podcasts discusses why Sales 2.0 is not about the technology, but rather how the technology empowers your sales force to achieve unprecedented results.

The focus of this second podcast is buy-sell alignment. The way customers buy has changed. They come to your selling process better educated than ever before, and are no longer looking for you to sell them your solutions. In this Podcast you’ll learn what customers are looking for now and how to match the way you sell to the way your customers buy.