Behavioral Marketing: How to conditionally market based on behavior with Johnson Emmanuel (Ep.#49)
Description
Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-49/behavioral-marketing-ep-49.html
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In this podcast episode, you’ll learn how to target audiences based on their behavior, interests, intentions, geolocation, and other metrics using web analytics, cookies, search history, and other insights.
By finely segmenting audiences based on specific behaviors or definitive buyer personas and user profiles, you can provide truly relevant content and offers rather than sending a general message to everybody in your audience.
Behavioral marketing is a huge opportunity for small businesses and when implemented correctly, increases lead generation and sales by 85% on average.
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All episodes: https://dragon-digital-marketing.com/podcast/podcast.html
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