How To Blog Effectively For Your Small Business with Andy Cabasso (Ep.#52)
Description
Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-52/how-to-blog-effectively-ep-52.html
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Yes, you do need a blog for your small business on which you consistently publish fresh content.
Content is king.
Blog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google.
To get SEO benefits from your blog articles, acquire organic search traffic, earn shares, comments and other forms of engagement, and also attract backlinks to your content, your blog must be better than just average.
But how can you find popular content ideas to write about, that are top searched, top shared and top linked? How do you make your articles get traction and lots of traffic, visits and conversions? How can you create better pieces of content than what's already out there? And how do you promote your content to the right people and let them know it exists?
The answer:
The skyscraper technique!
It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts trump the rest, just like a skyscraper.
Listen and watch until the end to learn how to leverage it for your small business blog and make you blog more effectively.
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