Behind the Hype: Decoding the SGE with Rare Insights from SERP Scraping

Update: 2024-01-09

Description

In this episode, Bartosz Goralewicz and his guest - Anne Berlin, Senior Technical SEO at Lumar, debated:

How the scraped data could support different theories for reverse engineering,
How the SGE is formed, and the arguments in favor of a smaller web,
The optimistic scenario about better quality content and less resources devoted to hosting duplicate content engineered for SEO, which could emerge from a web ecosystem where there are fewer organic clicks for publishers.