Google MUM Algorithm 2023 - Cindy Krum & Bartosz Goralewicz

Update: 2023-08-07

Description

This episode will help you find yourself in the current information chaos and learn how to stay relevant during the Google AI revolution, SEO-wise.

Bartosz Goralewicz speaks with Cindy Krum, the founder of MobileMoxie. They discuss:

The evolution of Google’s AI efforts, starting with the launch of mobile-first indexing in 2017, which paved the way for the development of AI.
Google’s goal to understand and rank all the world’s information using AI.
The significance of BERT (Bidirectional Encoder Representations from Transformers) and its ability to understand the context and meaning of words in queries.
MUM (Multitask Unified Model), which is a thousand times more powerful than BERT and aims to understand various forms of media and anticipate user intent to provide a seamless journey.