Ben Hanfling: How Understanding Customer Needs Drives Product Development & Revenue Growth
Update: 2025-08-14
Description
In this episode of Manufacturer's Mindset, we sit down with Ben Hanfling, Chief Revenue Officer at Bay Cities Metal Products, a family-owned manufacturing company specializing in roofing and building products. Ben discusses the importance of listening to customers, empowering employees, and the strategic thinking required to increase revenue in a competitive market.
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