Paul Kiesche: Build a Manufacturer Brand That Boosts Sales and Hiring
Update: 2025-10-14
Description
In this episode, we speak with Paul Kiesche from Aviate Creative about real world lessons on branding, AI, and resilience. Specifically, how a focused manufacturer brand boosts sales and hiring, how to show up in Google and ChatGPT, and why AI is a tool not a replacement. He also covers losing six clients in two days, the power of niching, and simple brand upgrades.
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