Look beneath the surface in sales, and understand the 90% that isn't immediately visible to forge better connections and solutions.

What this episode will do for you
- Empower Your Sales Approach: Gain insights from Karl Becker's personal journey and how overcoming feelings of disconnection and learning differences shaped his unique, successful approach to sales and team building.
- Learn Iceberg Selling: Discover the concept of Iceberg Selling to delve beneath the surface in sales, understanding the 90% that isn't immediately visible to forge better connections and solutions.
- Curiosity as a Sales Tool: Understand the power of curiosity in sales to uncover deeper customer needs and motivations, moving beyond surface-level transactions.
- Mastering Relationship Selling: Learn how to transition from a transactional to a relational mindset in sales, focusing on the lifetime value of customer relationships.
- Co-Creation for Success: Explore the technique of co-creating solutions with customers to enhance buy-in and ownership, leading to more organic and successful sales outcomes.

For links, resources, and free offers mentioned, go to the episode page at: https://www.thoughtleadershipstudio.com/B/Podcast/Beneath-the-Tip-of-The-Sales-Iceberg-with-Karl-Becker