Online fundraising has revolutionized the way nonprofits engage with donors and raise funds. As traditional in-person events face limitations, NPO’s are increasingly turning to digital platforms, such as online raffles, to expand their reach and efficiency. This evolution is exemplified by platforms like Chance2Win.org, which provides nonprofits a seamless way to host digital raffles, ensuring not only increased participation but also more organized and traceable results.

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Heather Hammons, a fundraising coach at Chance2Win, explains how online fundraising simplifies processes and improves the experience for nonprofits and their donors. She begins with. . ."With online fundraising, that ticket number is automatically generated for the customer, emailed directly to them, and put into reporting for you online,", eliminating the traditional hassle of managing paper tickets, so nonprofit staff no longer need to worry about lost tickets, duplicate numbers, or illegible handwriting.

One of the big advantages of digital fundraising is its ability to expand an organization’s donor base. As Heather points out, sharing a unique raffle URL via social media, email campaigns, or text messages allows nonprofits to reach a much larger audience. Whether it's out-of-state family, distant supporters, or local community members who wouldn’t typically attend an event, everyone can now participate more easily from wherever they are.

Heather also describes how the data management aspect of online raffles is a game-changer. Organizations gain access to valuable donor reports, including contact details, purchase history, and even how participants heard about the event. This lets nonprofits re-engage donors effectively and can connect future campaigns based on real-time insights versus traditional raffle methods that fail to capture donor information.

With cohosts Wendy Adams and Julia Patrick, you’ll learn from Heather how digital fundraising not only simplifies operations but also opens the door to increased donor engagement and more fundraising success.

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