When's the best time to post on Instagram this year for maximum engagement? According to recent data, your best bet is scheduling Instagram posts on weekdays between 11 a.m.-1 p.m. This late morning, pre-lunch window sees the highest traffic as users browse feeds over breakfast or during work breaks. Posting during the 11 a.m.-1 p.m. window allows you to reach users when they are most actively scrolling. Mondays and Thursdays also tend to see elevated engagement, as people re-engage after the weekend. So if possible, aim to post fresh content on those days.

Now, these general posting times may vary depending on your audience. Analyze your own Instagram metrics and competitors to spot any niche trends. But overall, late morning on weekdays is considered the Instagram sweet spot this year. Tap into popular trends around these prime times as well. With strategic posting during peak hours and consistent scheduling, you can maximize your Instagram reach in 2023. Let the engagement data guide you in finding the best times to connect with your followers this year! Read More: Best Time to Post on Instagram in 2023