This podcast episode shares 10 strategies for brands to Go Viral on Instagram content. It starts by explaining how leveraging current trends, challenges, and memes can help tap into what's resonating with Instagram's audience right now. Additional tips include encouraging user-generated content from customers, using controversial or debate-sparking posts, partnering with influencers, and giving behind-the-scenes access.

The episode also advises brands to take advantage of Instagram's interactive tools like polls, quizzes, and Q&As to spark engagement. Writing hook-driven captions, optimizing hashtags, running contests and giveaways, and collaborating with micro-influencers are other viral strategies discussed.

Overall, the goal is to provide brands with actionable and proven tactics to create shareable Instagram content that resonates and spreads quickly. Experimentation across formats like Stories and Reels is encouraged to see what works best for each brand's audience and voice.