The Shift from Attendance to ROI: How Human Connection, Experience Design, and AI Drive Event Success

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on optimising event and trade show strategy, focusing heavily on improving measurable ROI beyond superficial metrics like attendance. Several authors highlight the importance of human connection, authenticity, and experience design, arguing that meaningful interactions are more valuable than flashy presentations or excessive giveaways. A significant theme is the role of technology and AI, both for streamlining event logistics (like Anca Platon Trifan's AI Task Manager within Slack) and for capturing real-time engagement data to prove commercial value. Furthermore, the texts address practical challenges, such as managing rising tradeshow service costs, ensuring organisational clarity in planning, and creating strategic quiet spaces for deeper networking.

This podcast was created via Google Notebook LM.