The New GTM Era: AI-Native Systems, Clean Data, and Human-Centered Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the Pavilion GTM2025 conference, highlighting key takeaways and emerging trends in the Go-To-Market (GTM) sphere. Speakers and attendees universally focused on the critical role of Artificial Intelligence (AI), with many sources discussing the necessity for future GTM operators to be AI-native, cross-functional, and P&L fluent. A major theme throughout is that the old GTM playbook is dead, requiring a shift towards AI-driven systems, data-centric strategies, and "unreasonable hospitality" to build authentic customer relationships. Several posts introduce and discuss the emerging role of the GTM Engineer, who is responsible for architecting and automating these new revenue systems to achieve scalable, efficient growth, often utilising tools like Clay for data acquisition and workflow automation. The overall sentiment is that success in 2026 will depend on adapting to market volatility, prioritising clean data, and fostering a community-driven, resilient approach to GTM challenges.

This podcast was created via Google Notebook LM.