Best of episode 37: Frameworks for brand building workshops, with Nathan Bonnisseau (Plan A)
Description
In this Best of episode, Nathan Bonnisseau, co-founder of Plan A, shares two key frameworks for building a successful brand: The Mountain of Tomorrow and How Wow Now. We then explore the topic of how to create a crisp brand that all employees and external stakeholders understand.
From the full episode, you will learn from Nathsn's experience how to build a sustainable brand without greenwashing and turn your employees into brand ambassadors.
Listen to the full episode here - https://smartlink.ausha.co/mission-first/37-how-to-build-a-sustainable-brand-backed-by-science-without-greenwashing
Watch the full episode on YouTube - https://www.youtube.com/watch?v=yektDUiKtaE&t=1s
Resources:
Nathan Bonnisseau LinkedIn
Plan A website
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