Best of episode 40: How to drive consumer behavior change at scale, with Tessa Clarke (Olio)
Description
In this Best of episode, Tessa Clarke, co-founder & CEO of Olio, shares her experience with the different strategies for influencing consumer behavior they’ve used. Learn how Olio flipped communications and instead of talking about the global impact, they lead with the personal as a driver for change. Tessa also described how you can harvest behavioral psychology for positive impact and use different levers to nudge people to take the behavior that you want.
Listen to the full episode with Tessa to learn also: How to define a new business model? And how to fundraise as a female co-founded business?
Listen to the full episode here - https://smartlink.ausha.co/mission-first/40-150-million-meals-saved-how-to-grow-a-food-sharing-app-with-tessa-clarke-olio
Watch the full episode on YouTube - https://youtu.be/R9KRy2eTyWc
Resources:
Tessa’s LinkedIn
Olio website
Book recommendation:
Crossing the Chasm by Geoffrey A. Moore
The Mom Test by Rob Fitzpatrick
The Lean Startup by Eric Ries
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Watch my video presentation “3 key strategies to grow a following of 7500+ changemakers on Linkedin” 👉 watch presentation
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