Best practices for Email Marketing with Jay Schwedelson
In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.
Tune in to hear:
- His opinion on the overall state of email marketing is compared to other channels.
- Some of the most common challenges he hears from marketers when it comes to email marketing and if the issues are different for B2B vs B2C marketers.
- Jay’s suggestions for some simple and quick tweaks to improve open rates for email campaigns.
- What he thinks are the best days, times or frequencies for sending emails?
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