Having an online business is awesome. Sitting in your favorite chair, you get to sell your products and services around the world. Making millions from your computer has attracted thousands of people who want to build their online empire. 

There are multiple ways to build your online business, multiple business models, strategies and tactics. It can feel overwhelming and confusing. 

Unfortunately, the "make money online" space is broken because every "guru" teaching you tactics on how to make money online will claim their method is the one-and-only missing piece. "You need to do Facebook Ads", "you need to be on Instagram", "you need to have a Facebook Group", "you need to do TikTok", they say. 

And if you were to listen to all of their recommendations and follow their advice (and buy all their courses) you'd end up doing all Facebook marketing, Instagram marketing, TikTok marketing and other tactics, with no time to work on your business. 

In this episode, I'm talking about a different approach to building and growing your business. After having built my own business and having worked with hundreds of online entrepreneurs, I created the Hourglass Model to help biz owners develop their online business even if they are starting from scratch.