Your business exists to serve clients. Yes, it is there for you to make money, have fun and all that jazz, but you can achieve all that BECAUSE you provide value to your clients.

Unfortunately, sometimes we forget about the relationship between our business and our clients. It leads to falling in love with our products and services. It leads to stagnation and lack of growth because we don't want to change as "this is how we have been doing it for years." It is so visible during the COVID pandemic - so many amazing businesses are stuck in what and how they do. And this unwillingness to change leads them to bankruptcy.

But there is a straightforward way to understand the needs of your clients: customer feedback.