In this Agile Uprising pod, Andy Cleff welcomes back Gene Gendel to dive deep into what true product orientation means beyond surface-level changes. Gene unpacks common misconceptions about product-centric organizations and explores the 'productization saga' - where companies relabel components without meaningful structural change. The conversation examines how work breakdown, team structure, and budgeting practices impact genuine product focus, offering practical insights for organizations seeking authentic transformation. Beyond Agile Theatre Series Contact Info LinkedIn: https://www.linkedin.com/in/ggnyc/ Twitter: https://twitter.com/gg_nyc72 Website: https://www.keystepstosuccess.com/ Meetup Community (main): https://www.meetup.com/large-scale-scrum-less-in-nyc/ YouTube Channel: https://www.youtube.com/channel/UCij4lyGvOFaDpb2BZ-Li1Dw Related shows: How About We Talk About the Rising Tide of Organizational Debt (2023) The Myth of the Annual Performance Review with Esther Derby (2021) BOSSA nova with Jutta Eckstein and John Buck (2019) The ToC-aissance Episode 3: Throughput Accounting and ToC budgeting with Graham Scott (2021) About the Agile Uprising If you enjoyed this episode, please give us a review, a rating, or leave comments on iTunes, Stitcher or your podcasting platform of choice. It really helps others find us. Much thanks to the artist Krebs from Machine Man Records who provided us our outro music free-of-charge! If you like what you heard, check out these links to find more music you might enjoy! If you'd like to join the discussion and share your stories, please jump into the fray at our Discord Server! We at the Agile Uprising are committed to being totally free. However, if you'd like to contribute and help us defray hosting and production costs we do have a Patreon. Who knows, you might even get some surprises in the mail! Related Visuals