Beyond Groceries: Alfamart’s Retail Ecosystem and Payment Challenges
Description
In this episode of Payments Beats, Liz Beggs, Chief Operating Officer of Payments Consulting Network and Merchant Advisory, sits down with Ryan Alfons Kaloh, Marketing Director of Alfamart and CEO of Global Loyalty Indonesia, at NRF APAC 2025.
With over 22,000 stores across Indonesia and the Philippines, Alfamart is redefining what it means to be a “mini market”—serving not just as a grocery destination but as a trusted payment point and community hub. Ryan shares how the company’s online-to-offline (O2O) strategy, investment in data infrastructure, and commitment to localising customer experience have driven growth in a rapidly evolving retail landscape. The conversation also touches on the importance of seamless omnichannel promotions, the challenge of cash dominance, and the opportunity AI presents for efficiency at scale.
United States
