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Inviting to the podcast our next guest Dustin English, Dustin is the Chief Experience Officer at VOORMI, where he combines his extensive experience in extreme environments with a passion for innovation. As a former elite guide on high-stakes expeditions—from Denali to the South Pole—he brings invaluable practical knowledge to the brand. Dustin is dedicated to crafting technical apparel that meets the toughest challenges while telling authentic stories for outdoor enthusiasts. His strategic insight and commitment to excellence shape VOORMI’s products and marketing, driving growth and solidifying its reputation in the outdoor industry. 

When it comes to outdoor adventures and shifting seasons, our wardrobes can quickly become cluttered with countless layers. VOORMI, however, is on a mission to transform how we use and experience clothing. Join Dustin and myself as we explore how VOORMI's intentional fabric choices and holistic mindset are paving the way for more sustainable clothing. Let’s dive in! 

• 1:39 - Dustin's journey from moving to Alaska, becoming a mountain guide, to founding VOORMI and revealing the inspiration behind the brand.
• 7:32 - Versatility of VOORMI products, including the innovative fibers and unique ‘sandwich’ approach to their textiles.
• 12:13 - Challenges VOORMI has faced, from integrating technology and textiles to the commitment to U.S. manufacturing and running a business in a mountain town.
• 15:00 - Valuable marketing tactics that can help grow a business effectively.
• 17:09 - VOORMI's sustainability strategies, including waste reduction through rolling production and optimizing textile use while limiting options.
• 20:20 - Business advice focusing on key goals and the importance of making meaningful connections.

Adventures are a blast, but do we really need as many layers as we think? I hope this episode inspires you to rethink your purchases and support companies like VOORMI that are making a positive impact. If you enjoyed the conversation, please like, share with your friends, and let me know your thoughts!

Episode Specific Links:
VOORMI Website: VOORMI
VOORMI Instagram: @voormi

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