DiscoverThe Angle from T. Rowe PriceBeyond Luck — Behavioral Science and the Art of Decision Making with Annie Duke
Beyond Luck — Behavioral Science and the Art of Decision Making with Annie Duke

Beyond Luck — Behavioral Science and the Art of Decision Making with Annie Duke

Update: 2025-09-24
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Annie Duke—a former professional poker player and renowned author on behavioral science—discusses the science of decision making and how it can be applied to investing with Justin Thomson, head of the T. Rowe Price Investment Institute.

They explore why most of our decisions are made in environments filled with uncertainty. Annie highlights the two main types of bias that often influence human decision making, emphasizing the importance of recognizing these biases and remaining open to changing your mind—or even quitting when necessary.

Annie also discusses her book, “Quit,” which challenges the common perception that quitting is a sign of weakness and instead argues that it can be a powerful strategic choice. She also shares insights on the potential of AI, noting that while it can be a valuable tool, it is still shaped by the biases we bring to it.
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Beyond Luck — Behavioral Science and the Art of Decision Making with Annie Duke

Beyond Luck — Behavioral Science and the Art of Decision Making with Annie Duke

T. Rowe Price