Decoding Behavioral Finance: An interview with Herman Brodie
Update: 2025-05-14
Description
In this episode of “The Angle,” Justin Thomson, head of the T. Rowe Price Investment Institute, talks to Herman Brodie, the founder of Prospecta, a company formed to understand behavioral economics, and how it can impact investment decisions.
Herman is the author of “The Trust Mandate: The behavioral science behind how asset managers really win and keep clients,” which looks to find the answers as to why investors choose one asset manager over another to manage their money.
In this fascinating discussion, Herman explains why as humans we all have behavioral biases, why we don't perceive losses to the same extent as gains, and the most common investment mistakes made by investors.
Herman is the author of “The Trust Mandate: The behavioral science behind how asset managers really win and keep clients,” which looks to find the answers as to why investors choose one asset manager over another to manage their money.
In this fascinating discussion, Herman explains why as humans we all have behavioral biases, why we don't perceive losses to the same extent as gains, and the most common investment mistakes made by investors.
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