DiscoverFoodNavigator-USA PodcastBeyond sober-curious: How long is the runway for non-alcoholic beverages?
Beyond sober-curious: How long is the runway for non-alcoholic beverages?

Beyond sober-curious: How long is the runway for non-alcoholic beverages?

Update: 2025-07-07
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While sales of non-alcoholic beverages are growing double-digits year-over-year, new research from NielsenIQ shows most NA consumers still buy alcohol – upending assumptions and forcing brands to rethink their outreach strategy

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Beyond sober-curious: How long is the runway for non-alcoholic beverages?

Beyond sober-curious: How long is the runway for non-alcoholic beverages?

William Reed Ltd