Eat well, age better: How a subtle shift from wanting longevity to vitality is reshaping the food landscape
Update: 2025-05-12
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Consumers want more than a long life – they want a good one, and to get it they are changing what and how they eat, including adding or avoiding specific nutrients, seeking products that support health conditions and foods and beverages that ‘nourish, heal, indulge and connect,’ according to new research
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