Beyond the EMR? Revisiting Your Strategy Around Patient Engagement & Communications
Update: 2025-06-24
Description
Health system IT executives face a persistent strategic dilemma: how to navigate the tension between staying within the core EMR suite and exploring external solutions for critical functions such as patient engagement. This webinar features leaders who will examine the continuous assessment required to determine whether core EMR capabilities are sufficient across specific functionality segments. The conversation will focus on the nuanced process of evaluating emerging niche vendors, identifying meaningful capability gaps, and weighing the operational, governance, and integration implications of stepping outside the suite. Panelists will share how their organizations assess when those gaps in functionality—particularly in patient communication, outreach personalization, and coordination—grow significant enough to justify adopting third-party tools. The discussion will also touch on strategies for managing vendor sprawl, ensuring brand consistency, and maintaining compliance in increasingly complex digital ecosystems.
Speakers:
* Chris Akeroyd, CIO, Lee Health
* Crystal Broj, Enterprise Chief Digital Transformation Officer, Medical University of South Carolina
* Shafiq Rab, MD, EVP/Chief Digital Officer & System CIO, Tufts Medicine
* Gina Armada, CEO, MHC Software
Speakers:
* Chris Akeroyd, CIO, Lee Health
* Crystal Broj, Enterprise Chief Digital Transformation Officer, Medical University of South Carolina
* Shafiq Rab, MD, EVP/Chief Digital Officer & System CIO, Tufts Medicine
* Gina Armada, CEO, MHC Software
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