This Medium article by Greg Twemlow, titled "Switch OFF the Consumption Circuit That’s Been Running Automatically in Your Life," outlines a "100-Day Circuit-Breaker Hero" challenge designed to empower individuals to combat climate change through conscious consumption. Drawing inspiration from Albert Camus's concept of "moral anesthesia" and Joseph Campbell's "hero's journey," the author proposes a radical shift from "me-first thinking" to a collective mindset, aiming to foster a sense of "heroic identity." The framework includes a "Personal Values-Mediated System (PVMS)" for ethical decision-making and suggests utilising AI as an "heroic partner" to support this transformation, culminating in the "hanging your art on the wall" concept, which encourages public declaration of one's commitment. The piece also includes a "Frequently Asked Questions" section and an "Intellectual Property Protection Statement," asserting ownership over the outlined concepts and trademarks. Read the article.