Big Small Business Show - The what, if then, if not then and then if principles
Update: 2022-10-07
Description
Establish a goal. That’s called the what. What are you trying to establish? Now two variables step in - if then and if not, then... The latter means you need to anticipate things not happening and change your strategy. if it works, you go on to then if. Plan, revisit, test, look at alternatives, execute what works or take a step backwards and start again. Allon Raiz unpacks these principles in our Entrepreneurial Academy slot.
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