The Big Small Business Show - How to get competitive advantage
Update: 2022-11-10
Description
How do you get competitive advantage? Specialise, specialise, specialise. The public needs to know you for one thing and seek your services for that one thing. Allon Raiz, CEO: Raizcorp, guides Ginen Moodley from Moodley Attorneys around how to build a trusted brand and how to resist changing the brand too often with new offerings.
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