Huda Kattan Biography Flash a weekly Biography.

In recent weeks, Huda Kattan has dominated headlines following significant controversy surrounding her social media activity and business operations. The Iraqi-American beauty mogul, founder of the billion-dollar brand Huda Beauty, posted a deeply controversial TikTok video on July 27th in which she promoted conspiracy theories accusing Israel of orchestrating World War I, World War II, the September 11th attacks, and Hamas's October 7th assault on Israel. The video, which reached approximately 1.8 million of her TikTok followers, also included unfounded claims that Israel was hiding pedophiles and covering up crimes. TikTok swiftly removed the video for violating community guidelines, though Kattan claimed she deleted it herself.

The backlash was immediate and severe. The Anti-Defamation League condemned her statements as antisemitic hate, while the American Jewish Committee accused her of spreading vile antisemitic conspiracy theories that echo centuries-old blood libels. Multiple Change.org petitions demanding Sephora remove Huda Beauty from its stores accumulated over 30,000 signatures combined. According to data from beauty analytics firm Navigo Marketing, Huda Beauty's sales on Sephora's website dropped significantly in early August, with eight of its ten bestsellers experiencing reduced sales. Sponsored advertising for the brand cratered from 2,400 keywords to approximately 150, indicating paid placements were halted. Sephora released a statement confirming it was actively reviewing its relationship with the brand, noting that promoting hate does not align with their values.

Kattan responded on August 9th with an Instagram video claiming her words were misinterpreted and that a smear campaign had been launched against her. She stated she does not condone hate of any kind and insisted she never mentioned Jewish people specifically. Her response video garnered over 10 million views and 1.3 million likes, with supporters flooding the comments defending her position.

More recently, in November, Huda Beauty ended its partnership with Love Island USA star Huda Mustafa after just one and a half months, citing behavior that did not align with brand values following a viral TikTok Live incident involving a racial slur. Additionally, Sephora reportedly removed Huda Beauty from its Fall Express campaign.

Throughout this tumultuous period, Kattan has remained vocal about her commitment to Palestinian activism, previously stating she would risk her entire business for justice. Her brand continues generating significant revenue despite the controversy.

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