Black Friday 2025: Evolving Shopping Trends
Update: 2025-11-29
Description
Black Friday 2025: A Shift in Retail LandscapeBlack Friday 2025 marked a significant change in retail trends, with e-commerce sales reaching $11.8 billion, according to Adobe Analytics. The traditional Black Friday frenzy has evolved into a multi-day event, influenced by ongoing inflation, reduced consumer confidence, and government support. AI tools drove $3 billion in online sales, while retailers offering in-store perks saw success. However, online order volume dropped, average selling prices increased, and discounts remained flat, indicating inflations impact. Buy now, pay later usage surged, raising concerns about consumer debt. Store traffic was mixed, suggesting a more deliberate shopping approach.
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