Black Friday Online Spending Hits Record $11.8B
Update: 2025-11-29
Description
Record-breaking $11.8 billion spent online on Black Friday, a 10% increase from last year, as Adobe Analytics reports. Online shoppers spent $12.5 million every minute between 10 AM and 2 PM. Adobe predicts Cyber Monday spending to reach $14.2 billion, with total holiday spending forecasted at $253.4 billion, a 4% increase from last year. Salesforce reports $79 billion global spending, with $18 billion in the US, a 6% and 3% increase respectively. However, average prices rose 7% and orders decreased 1%, suggesting growth may be due to higher prices rather than increased demand.
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