E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization.

Even though the holiday shopping season is close, there are still several high-impact SEO actions you can take to improve visibility, attract qualified traffic, and capture conversions before the sales period starts.

Topics covered:
- How to create brand and product "Black Friday 2025" pages that rank quickly
- Why targeting branded keywords with "Black Friday" or "Cyber Monday" can outperform non-branded terms late in the season
- How to get new pages indexed fast through internal linking, navigation placement, and Google Search Console
- The pros and cons of static URLs versus date-specific URLs for seasonal SEO pages
- Why republishing content or creating a new URL can help Google re-evaluate it with your updated topical authority
- How to maintain SEO performance year over year through 301 redirects and content updates
- Why user signals, link equity, and content freshness matter during competitive shopping periods
- Simple on-page optimizations, internal links, and indexing tactics that make a measurable difference
- How to use urgency, conversion rate optimization, and lead capture during Black Friday and Cyber Monday promotions

For listeners managing e-commerce sites, SaaS products, or service-based businesses, these methods show how to use SEO strategically during Black Friday and Cyber Monday to drive both immediate and long-term results.

⭐️ The Reddit Thread - https://www.reddit.com/r/SEO/comments/1onizoj/what_are_some_black_friday_cyber_monday_seo/
⭐️ The Magic Pill in SEO: Topical Authority - https://edwardsturm.com/articles/magic-pill-seo-topical-authority/
⭐️ The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results - https://www.youtube.com/watch?v=9eK5-TpaiPw

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Black Friday and Cyber Monday
01:09 SEO Tips for Black Friday and Cyber Monday
02:26 Creating Effective Black Friday Pages
04:20 URL Strategies for Black Friday Pages
05:23 Topical Authority and SEO
08:15 General Tips for Black Friday and Cyber Monday
09:15 Wrapping

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #ecommerce #marketingstrategy #digitalmarketing