Black Friday Sales Hit Record High
Update: 2025-11-29
Description
Black Friday 2022: Record Online Spending, Shifting Shopping HabitsDespite economic concerns, consumers splurged on Black Friday, setting new online spending records. Adobe Analytics reported a 9.1% increase from last year, with popular items including video game consoles, electronics, and home appliances. Artificial intelligence and social media advertising influenced purchases. Salesforce estimated global sales hit seventy-nine billion dollars, while Shopify merchants saw a record six point two billion dollars in sales. However, physical store traffic decreased by 3.6% as shoppers opted for online deals from home, spreading purchases over a longer period and focusing on specific missions during in-store visits.
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