BoJack ignites a media firestorm when he fights with a Navy SEAL over a box of muffins and calls the troops "jerks" on live TV. His Persian cat agent and ex-girlfriend Princess Carolyn plans to resolve the issue by making him go on Mr. Peanutbutter's reality TV show and apologizing to the SEAL with replacement muffins, which almost goes poorly until Mr. Peanutbutter unintentionally distracts those present with his antics. BoJack finds Diane on the roof, and she asks him to start being honest about himself when he expresses his disgust with Hollywood's farcical culture, which he promises to do.