EPISODE 19 — Bobby Woolley (The Edge 360, Stevensville, MD)

How do you build a gym that becomes a community engine? In this conversation, Bobby Woolley of The Edge breaks down the evolution of Edge Training Academy, Edge Arena, and the Giving the Edge Foundation—collectively “Edge 360”—from athlete development to after-school programs and county-wide field days.

Bobby shares the playbook: hybrid training that blends skill and human performance, a “do good first” business model (no contracts), and why confidence is the most powerful byproduct of youth sports.

WHAT WE COVER

- What “Edge 360” means: Training Academy, Arena, and nonprofit working together

- Opening the gym to the public; serving teams, leagues, events

- The Baltimore Brigade story and scaling operations with the right hires

- Hybrid coaching: sport skills + performance + mindset = real results

- After-school programs, field days, and community impact recognized by the Ravens

- Why lowering barriers (no contracts, flexible space) grows real loyalty

TOPICS & TIMESTAMPS

00:00 - Welcome to The Shift with Mike & Joe

01:12 - Meet Bobby Woolley + the running intro jingle bit

03:05 - What is The Edge? From training facility to public open gym

05:42 - The three legs explained: Training Academy, Edge Arena, Giving the Edge Foundation

08:56 - “Edge 360” branding and serving Stevensville, Maryland

12:18 - Arena use cases: youth focus, adult leagues, proms, church services, parties

15:40 - The Baltimore Brigade story: pro team practice → opening the public gym

19:33 - Scaling up: staffing, operations, and unlocking daytime anchors

22:47 - Why Bobby started The Edge: local athletes, recruitment, opportunity

26:10 - Degrees, early coaching, and building a training culture

29:28 - Financing curveball: turf purchase, conditional loan, hiring full-time staff

33:02 - A day in the life: 5am workouts, “creator time,” and flexible schedules

36:45 - Calendars vs. chaos: planning just enough to move fast

39:58 - Hybrid coaching model: skills + performance for real-world gains

43:22 - Personal training vs. at-home work: accountability and custom plans

46:05 - Mindset and confidence: the unexpected ROI for kids and families

49:31 - Supplements? Why The Edge stays people-first and avoids upsell traps

53:04 - Lowering barriers: no contracts, community-priced memberships

56:48 - Space as a service: rentals, photo/video shoots, events

1:00:12 - Taking over after-school programming: answering a county-wide need

1:04:36 - Field days, volunteers, and the Ravens recognition

1:08:55 - Quiet impact vs. loud marketing (and why that’s changing)

1:13:10 - Consolidating facilities: the vision for a single, expanded home

1:17:22 - Parenting, purpose, and what really helps kids thrive

1:21:48 - Nutrition, recovery, and staying in your lane as a coach

1:25:10 - Final takeaways + how to find The Edge

1:30:03 - Thanks for listening & wrap

GUEST

Bobby Woolley — The Edge 360 (Stevensville, MD)

GUEST LINKS

Website: https://www.theedge360.net/

Facebook: https://www.facebook.com/theedgeKI

Instagram: https://www.instagram.com/theedge_360/

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PRODUCTION NOTES

- Main camera (wide): Nikon Zf + Voigtländer 40mm f/1.2

- Joe (close): Sony FX3 + Sony 70-200mm f/2.8 GM II

- Mike (close): Sony A7 IV + Sony 135mm f/1.8 GM

- Guest (close): Sony A7C II + Sigma 85mm f/1.4 Art

- Main audio: Shure SM7B (Joe & Mike); Guest: Neumann clone kit mic

- Interface: Focusrite Scarlett 18i18

- Audio software: Reaper

- Video editing: DaVinci Resolve Studio

- Lighting: Amaran 100x & 200x softboxes + Amaran tube lights