In this episode of The Scalp Solutions Podcast, I’m joined by James Viola, the founder of Seven Figure SMP—one of the top growth agencies dedicated to helping SMP artists and clinics get fully booked without relying on word-of-mouth or social media hustle. With over 180 SMP clinics under his belt across the U.S., Canada, UK, and Australia, James has built a reputation for crafting ad strategies that actually convert.

We’re pulling back the curtain on what it takes to win with Facebook Ads in the SMP space. From what works for my brand to what flopped, we dig into how James built my ad strategy—and why some artists thrive while others waste their ad spend. He breaks down how to make your ads stand out, the #1 mistake most SMP artists make, and why showing your face on camera can make all the difference.

If you’ve been stuck trying to get leads, unsure about what to post, or just want a simple way to start generating real business—this episode is packed with tactical, no-BS advice you can use today.

Whether you’re a new artist or a seasoned pro, tune in and learn how to stop guessing and start scaling.

Let’s get into it!

Connect with James:

IG: @sevenfiguresmp

Web: https://www.sevenfiguresmp.com

Todays podcast is sponsored by:

Highlead, grow your SMP clinic without spending money on ads! Ready to grow? Our sales and marketing system is guaranteed to generate more bookings for your SMP clinic. For more information click: https://gohighlead.com - Mention David/Scalp Solutions and get a FREE Chat Widget Pro Upgrade!

Hustle Butter Deluxe – The ultimate tattoo care product trusted by artists around the world. Whether you’re an SMP artist or tattoo professional, Hustle Butter keeps the skin smooth, reduces redness, and promotes faster healing—before, during, and after the procedure. 100% vegan and packed with natural ingredients, it’s a must-have in your setup.

Ready to elevate your client experience? Visit hustlebutter.com and stock up today!

Palms Fashion – Your trusted source for professional barber, SMP and beauty supplies. Explore their extensive range of products at palmsfashioninc.com.

WAVA Water – Spark your creativity and boost your focus with WAVA, the lightly caffeinated sparkling water infused with binaural beats of sound frequency. Designed for high performers, WAVA helps you stay energized, creative, and productive — without the crash. Ready to level up your hydration? Visit drinkwava.com and experience the future of functional beverages!

Killer Beauty PMU – Your one-stop shop for all things SMP and PMU! Whether you need pigments, needles, machines, or aftercare, Killer Beauty has you covered with top-tier products trusted by professionals around the world. Fast shipping, reliable service, and everything you need to level up your work.

Ready to stock up? Head over to killerbeautypmu.com and use code davidsantiago10 at checkout to save 10% on your order!

Micropigmentation Educators – A ready-to-use SMP & PMU training platform built for serious artists. Deliver real fundamentals with zero guesswork. 

Visit MPEducators.com to get started.