8. Fresh off a capital raise, Braintree was poised to disrupt decades of terminal processors and a mess of out-of-date transaction rails. They were a first mover—but they weren’t alone. Stripe also entered the market with a similar positioning and the race was on. 

While acquisition was on Braintree’s mind, both payment platforms needed to rapidly build traction with developers to secure their place at the forefront of the e-commerce revolution.

Braintree had steadily amassed a dedicated following within the Ruby-on-Rails community, but to capture market share with enterprise merchants, they needed to scale developer buy-in significantly.

The answer: A developer marketing strategy.

Hear how Braintree was able to achieve the below results with the help of Crue’s B2D marketing campaign:

• 1,317% increase in MQLs per month
• 1,685% improved average CPA
• 32% increase in average monthly conversions

Tap here to read the Braintree case study on our website

Tap here to read the article on B2D marketing

Host of this episode is Director of Marketing for Crue, Katie Hardy.

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Who's Crue:
Crue: Fintech Marketing by Envisionit is a performance marketing agency for fintech brands. Our dedicated unique abilities team helps fintechs turn complex challenges into transacting customers. With 12 years of success driving growth for fintech businesses, Crue understands the speed of the industry, and the complexities its marketers face. We speak the language so you don’t waste time.

Connect with Crue at yourcrue.com